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Tuesday, May 23, 2017

Sponsorship Requests

I am the President of RI Kids Create Music School. I am in the process of opening multiple locations. I am holding an event on June 21, 2017. to honor the students who participated in the after school piano program at the Pawtucket Schools, Pawtucket, RI. The students, parents, and teachers will attend. I expect 100 guests. This is an opportunity to promote your company and I am asking for sponsors as follows:

(8) Gold Sponsors - $1000 - Your company logo prominently displayed on back of event t-shirt, e-mail marketing, hang your company 4' x 6' banner at the event, your full page ad in our program bulletin. Social media coverage one week before and one week after the event. Sponsors can offer a gift certificate for our raffle or giveaways of your products. Representatives can speak at the event for five minutes on the day of the event.

(4) Silver Sponsors - $500 - Hang your 2.5' x 6' company banner at the event. Your half page ad in our program bulletin. Social media coverage one week before the event.

(10) Bronze Sponsors - $250 - Hang your 2.5' x 4'company banner at the event. Your company one quarter page ad in our program bulletin. Social media coverage one day before the event.

(Only one) Official sponsor of RI Kids Create Music School students. Must be a Gold Sponsor. Your company would purchase t-shirts for all the students participating in the piano program this year - 26 students. Company logo will be prominently displayed on the back of the t-shirt. Fee is an additional $1000.00.

I am on Facebook, Twitter, Google + and Linkedin. I write a number of blogs and I am a Creative Director/Designer. If interested, please contact me on the website or send me a sponsorship application. The deadline to respond is May 27, 2017. My three areas of expertise are writing, design, and blogging.

As I am a licensed life insurance agent, please keep me in mind for your life insurance needs.


Sunday, March 26, 2017

The Importance of Branding Your Company

All entrepreneurs need a brand to inform their target market about “who you are, who you want to be and who people perceive you to be.”  This will be based on who you are trying to serve and it will be different for every business. 

A brand is created with a logo. Website, promotional materials and packaging of the products.  These tools will communicate to your target market what are your products and services, what are your offers, and how they can satisfy their needs.  Once the brand is created, it must be used in every aspect of your business so that your target market does not forget who you are and what you are trying to do. 

The brand should be used in advertising, in promotions, in selling, and in prospecting.  It should be conveyed in conversations over the telephone with prospects, in distributions.  A good brand will eventually cause an increase in the value and price of your products and services.  It will also stir up the emptions of your target market which will drive them to want your product or service, no matter what the price.  Once you create the brand, it is important to be consistent, so that the target market sees it regularly and is familiar with its message.

In trying to create or develop a brand, the entrepreneur must conduct research into the target market to determine what are their needs, buying habits, and desires.  The entrepreneur must know the target market very well to create a brand that will capture their attention.  It could be very time consuming to create and may need the assistance of experts such as the Small Business Administration or S.C.O.R.E.

The brand begins with the logo, which is placed everywhere in the market.  The entrepreneur should develop a message which should be communicated throughout the company.  The message should also determine the voice for the company and should be conveyed I all communication throughout the company.  It will become the character of the company. 

Once the brand is created, the entrepreneur should also create a tagline, which is a short message about the brand’s meaning.  The entrepreneur should be consistent in using the brand in every aspect of the business.  It should always use the same placement of the logo, colors, and fonts and a template should be created to ensure the brand does not change.  The entrepreneur should be true to the brand as it has been created.  If not, the customers go elsewhere to get their needs met.

Saturday, July 18, 2015

The Destiny Children’s choir will be visiting with us on July 20, 2015.  At that time, they will give a workshop on choral singing and African drumming.  They will then give a performance at night for the community.   We expect 200 children to be attending the camp and 200 guest for the performance.

We would like your company to be a sponsor for our events and we would be grateful for your support.
We have three levels of sponsorship for a brochure design: 

Level 1 advertising -$25.00 business card size ad – Your logo and business name will be prominently displayed on our brochure.

Level 2 advertising – $50.00 quarter page size ad– Your logo and business name will be prominently displayed on our brochure.

Level 3 advertising - $100 –  one half page size ad - Your logo and business name will be prominently displayed on our brochure.

Level 4 advertising – 175.00 – full page ad.

Thank you for you kind consideration of this request.  If you would like to be a sponsor, please fill in your donation in the link at the event site.


Gail E. Cavanaugh

Wednesday, May 20, 2015

Join My Mailing List

There have been so many changes in the merchant services indusrty since the Economic Crisis of 2008.  Even if you are an experienced user of credit card processing equipment, you need to keep updated on the industry, if you are a retail business owner.

Many bussiness owners have not converted you credit card processing machines over to the new EMV technology which will take effect on October 15, 2015.  Unfortunately, the merchant services industry is a highly regulated industry, since the banks process the credit cards and ensure business owners receive their profits and assess the fees for their services.

I reported the publisheing of my new book, Retailers Guide to Merchant Services, in the last posting. I am recommending it for retail business owners.  If you would like to stay informed about the new legislation, join my mailing list for the latest update.    You can sign up at the link in the previous sentence at the top right corner or on this website.

Monday, May 4, 2015

Important Information for Startups and for Storefronts

For anyone who is currently operating a storefront or who is considering starting a business, it is important to understand the ways in which one may collect money for selling products and services, whether on the Internet or at the storefront. Making the right decision will help to increase the business profits.
When developing a business idea, it is important to include plans for managing the collection of the money to ensure that the business is making the maximum amount on the products and services while keeping the costs of doing business as low as possible. Therefore, it is best to research all the options and the costs involved.

In this day of digital products, it is amazing how many business owners still insist on accepting cash only for their businesses. By doing so, they are overlooking the fact that customers like choices and their competitors are constantly seeking ways to have a competitive advantage over other businesses. We cannot afford to overlook the advantages to accepting credit cards at the place of business, especially if we have a quality product or service to offer consumers.

have recently published a new book for startup businesses about the credit card processing industry with the latest developments on the laws regarding credit card acceptance at storefronts and online. The book, The Retailer’s Guide to Merchant Services, includes information about rates, fees, advantages, and disadvantages of collecting credit cards.

Monday, March 30, 2015

Using Instagram for the Business

If you are already using Instagram, then you may have come to a realization that the photos you post there have to be exceptional in order for you to have a following. 
If you are posting photos to gain followers for your business, the photos have to have some relevance to your business, such as people using your products or visiting your storefront. 

A good way to gain followers is determine who your target market is and to add hashtags to your photos that will attract your target market.  When they discover your photos, the best way to approach them is to compliment them on their photos or to make a statement about their photo.  If your photo is interesting, then they will invite their friends and followers to view your photos.

This same strategy can be used on Facebook or any other social media where business owners share photos.  There are many companies which claim they can bring you more followers, but it is best to be apprehensive about this.  They may bring more followers, but they may not be the followers you need for the business. 

As with any content used for finding more followers, one would have to consistently use Instagram in order for it to be effective.

Wednesday, March 4, 2015

Overcoming the Changes in Facebook Marketing

As we all know, Facebook has enacted some changes in fan page marketing in that there will be no more organic reach for your postings.  This means you will now have to spend money on Facebook ads or find some other way of reaching out to your market on Facebook.  Here are some ways to overcome the change in Facebook marketing rules:

Now it is going to be more important to engage your network in conversations so as to gain their cooperation in sharing your posts.  If you are in the habit of engaging with your network on a regular basis, then you will have no problem in gaining their cooperation.  Those who are not are going to have to learn to reach out to the people we come in contact with in our network.  Here are some ideas:

1.         Do more tagging in your postings.  When you post an interesting article or need to get the word out on a particular subject, you can tag people in your network.  In this way, the posting goes into the network of those who are tagged, enabling you to reach out to more people.

2.         Go to the people in your network with the largest followers and solicit their help in promoting your brand.  Ask them to share your posts.

3.       .   Encourage more people to share your posts by engaging them in conversations so that they have more of an incentive to share.  You can comment on their posts, provide them with a solution to a problem, or just be thoughtful at critical times in their lives.    The Bible says:  “rejoice with them who rejoice and weep with them who weep.”  Romans 12:15.

4.          Be responsive to your customers.  Studies show that those customers who have a positive experience will share their experiences with others.  This will help you gain more followers and ultimately more customers.
5.         It is also a good idea to explore other markets and social media platforms for your business.  There may be other markets which can deliver more success to you.  We will have to do more planning to achieve the results we are seeking.