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Wednesday, December 28, 2011

Elise Gems

Thursday, October 13, 2011

Keeping Good Records

While you are out prospecting for customers, it is important to keep track of your activity with them. Keeping a database with information on your prospects will help you sort out the “hot” prospects from the “luke warm” ones.

Whenever you identify a potential customer, it is wise to use a CRM, Customer Relationship Management file on them. This is a marketing tool which can be very valuable for assessing the results of your interactions with prospects. It is an on-line tool where you can enter an unlimited number of prospects’ names, addresses, telephone numbers, employers or business names, and keep a record of the dates of your conversations with them.

You may encounter someone who is genuinely interested in your products or services, but may not be in a position to buy them right now – they may not have the money, they may have to discuss this with another person who makes buying decisions with them, i.e., a spouse or business partner. In this case, you would want to write down the information in the CRM and establish a diary date for future contact.

Keeping these kinds of records enables you to determine how valuable your “book of business” is. You can more accurately determine the income potential that you have. You will know who you have sold to, who would be a repeat customer, who is ready for a sale this week and what they are likely to buy. You can add the information which will help you to make decisions on who to contact, when to contact them, and what to offer them, including dates.

It sounds very tedious, but you will grow to love this tool and keep it for many years to come. If you have multiple streams of income, you will be able to record the opportunities and products you have offered and determine if any of your other products from other businesses are suitable to your customers as well.

By keeping this file system, we are obeying the command of the Lord. Additionally, the diligent work will bring us wealth, according to Even in sales, there is a need to be diligent and work with the hands. If you ignore this one function, you could be depriving your self of income.

Marketing Your Products on Facebook 2

Face Book provides many opportunities to market your products. In order to be successful, we have to take advantage of the opportunities that Facebook presents for us to market our products.

One way that we can market our products is by placing ads on pages such as these so that people have an opportunity to make a decision about purchasing the products. The message has to be given in a few sentences so as not to overwhelm the reader. There has to be enough information to pique their interest.

Before you place your ads, you should make sure that you have a website and a blog so that they can acquire more information about your product or service. Your website should contain information about your products, your services, and some information about yourself so that the visitor can make a decision on whether to purchase products or engage in services from you.

A good website attracts the prospects that you desire, it will be easy to navigate, and there will be enough information for the visitor to make a decision. When they click onto a link or a page of the website, the page must quickly change, otherwise the visitor my get frustrated with waiting and decide to visit another website. It is important to check your website periodically to make sure the pages are turning fast enough and that the links are not broken. If the link is broken, you will get an error message instead of the page you desire.

Depending on the target market you are attracting, it must relate to them in a way in which they like to be approached. For example, if you are trying to attract housewives, you must address the issues that housewives have when seeking products or services. If you are trying to attract teens or children, the pages have to be colorful, creative and contain themes to which they can relate. A little humor helps. There are several target markets and depending on the target market you are trying to approach, the website must be designed in such a way to attract them. I will talk more about target markets in a later discussion because of the complexity.

If you are attracting many target markets, each one has to be able to attract a variety of visitors. Many of the people in the different target markets are visual which means that the content that you place on the site has to be attractive to the eyes of the person who is visiting. The images have to be attractive and the videos must be engaging. When writing the content for the website, we must exercise wisdom in choosing the right words.

Finally, make sure that the site contains contact information to reach you in order to purchase the products or partake of the services. You can include your telephone number, fax number and e-mail address or you can provide a contact form for the visitor to request information from you through the e-mail. If the information is missing or difficult to find, you may lose an opportunity for a sale.

Saturday, September 17, 2011

Seeking Vendors for Christian Marketplace

The Christian Marketplace on Facebook is seeking vendors for their new site, Christian Marketplace and Fellowship. If you are a Christian vendor, author, pastor, evangelist, church, missionary, motivational speaker, or worship leader, please consider using the site to market your products and services.

Marketing is a very time consuming function, and if the procedure is not done properly or frequently enough, it could result in the failure of the business. This organization was created with a desire to help Christian businesses to stay in business so that they can continue doing God's work. The advantage of using this website is that the vendors do not have to get involved in the marketing process. There is a 30 free trial and then a charge to offset the costs in aggressively marketing the site.

To join Christian Marketplace and Fellowship, go to the website and register, the upload your content. Be sure to join the group on Facebook for the latest updates. We are looking for sponsors and if you would like to support Christian Marketplace & Fellowship, please give a donation in the sidebar, at the top right. Your support is appreciated!

Deuteronomy 28:12, 13 -"The LORD will open the heavens, the storehouse of his bounty, to send rain on your land in season and to bless all the work of your hands. You will lend to many nations but will borrow from none. 13 The LORD will make you the head, not the tail. If you pay attention to the commands of the LORD your God that I give you this day and carefully follow them, you will always be at the top, never at the bottom."

Tuesday, September 6, 2011

The Importance of a Marketing Plan

Many business owners are operating their businesses without a marketing plan which could prevent them from earning the profits which they expect. A good marketing plan will help a business owner to stay on focus for branding the company, promoting the products, and expanding the business.

Based on research, a marketing plan will outline a strategy for the business owner to market his/her products or services. It would be a personalized plan based on the goals and objectives for the company for getting products and services in the customer’s hands. The marketing plan has to be developed in the early stages of the business in order to be effective.

The marketing plan is different from the business plan in that the business plan spells out the business ideas and how the business owner will put the ideas into action. Both plans are necessary for the growth of the business.

Tuesday, August 9, 2011

Step up Your Prospecting

Lately I have been taking advantage of increasing my business connections by promoting my business on fan pages. There are two ways that have been doing this: 1) through the Merchant Circle Forum; the members have posted their Facebook fan page URL, and 2) through the LinkedIn Facebook Users group; the members have poster their URLs as well. It is working out very well. I have managed to double my fans. Since I market my services to business, it is important for me to be to be connected. I have been able to refer people from my network to some of the businesses. It just goes to show that advertising is important and that it works.

I like what Vessie Cottrell does with her fan page. Instead of posting on her wall, she had a "Discussion" tab where you introduce yourself and your business. This keeps her fan page updates visible for her customers.

I have set a goal to have 500 business connections in each of my fan pages. I have three books that I am trying to complete and I need fans before I can put them on the market. With just over 100 fans in two of the groups, I have a long way to go! Visit my pages and see how I am doing from time to time. Post your links and take advantage of my network.

My fan pages are: Gail Cavanaugh's Business Solutions, Gail Cavanaugh's Communication Solutions, Cavanaugh Creations, and Freelance Writing. Join me there and follow this blog through the Google Connect and Networked Blogs. You can do that in the sidebar.

Thursday, July 21, 2011

Marketing Mistakes

Although many retailers are moving their operations across the seas, they can still avail themselves of the opportunities to market their businesses on-line. Shoppers have become more sophisticated and willing to shop on the Internet, now that more safety measures are in place. Many of the on-line shopping carts are encrypted, making them less vulnerable to identity theft.

Read more:

Sunday, July 17, 2011

What is Globalization?

Globalization is the process by which societies and economies integrate worldwide. It is not a new phenomenon and came into existence because of each country’s need or desire to purchase the products which it does not produce from the neighboring countries, because they cannot produce them economically.

Read more: What is Globalization?

Target Market Selection

After a certain number of years in business, the business owner may have determined who their target audience is by the types of people who come in to purchase their products.

Read more: Target Market Selection

Marketing Your Business on Facebook

Boasting over 700 billion users, Face Book is now on target to capture a17.7% share of the on-line display ad sales market this year. Considering the fact that new start-up businesses often set a goal to capture 1% of their market, Facebook’s share is better than average.

Read more:

Face to Face Prospecting

Anyone who is in business will need to develop their people skills in order to stay in business. Since the people will keep the business thriving, knowing how to encourage them to make a decision to purchase the products and services will prove to be invaluable. Prospecting in person should be one of the methods for gaining leads for sales.

Read more:

Tuesday, July 12, 2011

Designing the Website - Attracting Prospects

Having a business in this Digital Age requires an on-line presence. The business owner must have a website which will attract a sufficient number of prospects to convert to customers. It must engage the reader’s interest.

A properly designed website has enough information about the products and services while stimulating the visitor’s emotions in a way that he/she will make a decision to buy the products and services. It has to appeal to the target market for your business.

The graphics have to be colorful and attractive for the visually oriented shopper. The business owner can choose images as well as videos, charts, and graphs to deliver his message. They should be displayed in a creative way on the website.

If the visitor has a pleasant experience on the website, he/she will refer their friends and family. If not, then he/she will tell more people about the bad experience than the good one. This will result in fewer prospects.

If the business owner does not have the design skills nor writing skills to create a website, he/she can hire a website designer He/she can also learn form the website tutorials which are on-line. The W3Schools have a great tutorial, as does 2Create a Website – for Beginners. It takes time to learn the skills, but it is well worth the effort.

There are free websites where business owners can build a website from a free template which is already to use. All the business owner has to do is add the content. Knowledge of basic HTML, cutting and pasting text, and uploading images is necessary. If the business owner is a start up and does not have the cash outlay for a professional website design, a free website is a suitable alternative.

Once the website is up and running, the business owner must prospect for business and this should be ongoing. It is not enough to have an on-line presence and rely on visitors to the website. It may take several months before the owner begins to see the traffic from visitors and many more months before they choose to buy from him/her.

The business owner must engage in several forms of prospecting on-line as well as off- line. Most of the daily activities should be spent on locating prospects for the business. There is much competition from other businesses which may be selling the same or similar products and services. It will require much hard work, but the business owner should be diligent. Sooner or later the business will come. I will discuss the prospecting methods in the next postings.

© Gail E. Cavanaugh 2011 All Rights Reserved

No part of this article may be reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of Gail E. Cavanaugh.

Saturday, July 9, 2011

The Plan to Prospect for Customers

The Plan to Prospect for Customers

Many business owners are now considering working with a business coach to help them make their business profitable. Many businesses fail because business owners do not know how to prospect for customers. Marketing is such a complex function of the business and it is a function in which business owners must spend a good deal of their time. Marketing involves creating, communicating, and delivering value to customers.

Read more:

© Gail E. Cavanaugh 2011 All Rights Reserved

No part of this article may be reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of Gail E. Cavanaugh.

Friday, July 8, 2011

Expanding on Previous Work

I am writing this blog in response to the numerous requests for more information. I have been writing marketing tips in one section of the Cavanaugh Business Solutions Blog entitled, Marketing Your Retail Business. I had covered many aspects of marketing, but as you know, marketing is a very complex subject.

I will be covering ways to market your business and will give up-to-date information on the strategies that are working for many of the companies here in the United States. Marketing is very important for attracting people to a storefront, a blog, or a website. Spending adequate time on marketing a business is very important for its success.

The way that we communicate has changed because of globalization and our entry into the Digital Age. With so many people coming into the United States and so many people travelling around the world, consumers have come to rely on acquiring their information about products and services from the Internet. Most consumers will conduct research on the Internet before purchasing their products and services. Therefore, it is important for business owners to have a marketing presence on-line, as well as engage the traditional forms of marketing.

In conclusion, business owners must learn how to market their businesses to the changing consumer market and be ready for the changes that are occurring because of globalization.

© Gail E. Cavanaugh 2011 All Rights Reserved

No part of this article may be reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of Gail E. Cavanaugh.