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Thursday, July 21, 2011

Marketing Mistakes

Although many retailers are moving their operations across the seas, they can still avail themselves of the opportunities to market their businesses on-line. Shoppers have become more sophisticated and willing to shop on the Internet, now that more safety measures are in place. Many of the on-line shopping carts are encrypted, making them less vulnerable to identity theft.

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Sunday, July 17, 2011

What is Globalization?

Globalization is the process by which societies and economies integrate worldwide. It is not a new phenomenon and came into existence because of each country’s need or desire to purchase the products which it does not produce from the neighboring countries, because they cannot produce them economically.

Read more: What is Globalization?

Target Market Selection

After a certain number of years in business, the business owner may have determined who their target audience is by the types of people who come in to purchase their products.

Read more: Target Market Selection

Marketing Your Business on Facebook

Boasting over 700 billion users, Face Book is now on target to capture a17.7% share of the on-line display ad sales market this year. Considering the fact that new start-up businesses often set a goal to capture 1% of their market, Facebook’s share is better than average.

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Face to Face Prospecting

Anyone who is in business will need to develop their people skills in order to stay in business. Since the people will keep the business thriving, knowing how to encourage them to make a decision to purchase the products and services will prove to be invaluable. Prospecting in person should be one of the methods for gaining leads for sales.

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Tuesday, July 12, 2011

Designing the Website - Attracting Prospects

Having a business in this Digital Age requires an on-line presence. The business owner must have a website which will attract a sufficient number of prospects to convert to customers. It must engage the reader’s interest.

A properly designed website has enough information about the products and services while stimulating the visitor’s emotions in a way that he/she will make a decision to buy the products and services. It has to appeal to the target market for your business.

The graphics have to be colorful and attractive for the visually oriented shopper. The business owner can choose images as well as videos, charts, and graphs to deliver his message. They should be displayed in a creative way on the website.

If the visitor has a pleasant experience on the website, he/she will refer their friends and family. If not, then he/she will tell more people about the bad experience than the good one. This will result in fewer prospects.

If the business owner does not have the design skills nor writing skills to create a website, he/she can hire a website designer He/she can also learn form the website tutorials which are on-line. The W3Schools have a great tutorial, as does 2Create a Website – for Beginners. It takes time to learn the skills, but it is well worth the effort.

There are free websites where business owners can build a website from a free template which is already to use. All the business owner has to do is add the content. Knowledge of basic HTML, cutting and pasting text, and uploading images is necessary. If the business owner is a start up and does not have the cash outlay for a professional website design, a free website is a suitable alternative.

Once the website is up and running, the business owner must prospect for business and this should be ongoing. It is not enough to have an on-line presence and rely on visitors to the website. It may take several months before the owner begins to see the traffic from visitors and many more months before they choose to buy from him/her.

The business owner must engage in several forms of prospecting on-line as well as off- line. Most of the daily activities should be spent on locating prospects for the business. There is much competition from other businesses which may be selling the same or similar products and services. It will require much hard work, but the business owner should be diligent. Sooner or later the business will come. I will discuss the prospecting methods in the next postings.

© Gail E. Cavanaugh 2011 All Rights Reserved

No part of this article may be reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of Gail E. Cavanaugh.

Saturday, July 9, 2011

The Plan to Prospect for Customers

The Plan to Prospect for Customers

Many business owners are now considering working with a business coach to help them make their business profitable. Many businesses fail because business owners do not know how to prospect for customers. Marketing is such a complex function of the business and it is a function in which business owners must spend a good deal of their time. Marketing involves creating, communicating, and delivering value to customers.

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© Gail E. Cavanaugh 2011 All Rights Reserved

No part of this article may be reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of Gail E. Cavanaugh.

Friday, July 8, 2011

Expanding on Previous Work

I am writing this blog in response to the numerous requests for more information. I have been writing marketing tips in one section of the Cavanaugh Business Solutions Blog entitled, Marketing Your Retail Business. I had covered many aspects of marketing, but as you know, marketing is a very complex subject.

I will be covering ways to market your business and will give up-to-date information on the strategies that are working for many of the companies here in the United States. Marketing is very important for attracting people to a storefront, a blog, or a website. Spending adequate time on marketing a business is very important for its success.

The way that we communicate has changed because of globalization and our entry into the Digital Age. With so many people coming into the United States and so many people travelling around the world, consumers have come to rely on acquiring their information about products and services from the Internet. Most consumers will conduct research on the Internet before purchasing their products and services. Therefore, it is important for business owners to have a marketing presence on-line, as well as engage the traditional forms of marketing.

In conclusion, business owners must learn how to market their businesses to the changing consumer market and be ready for the changes that are occurring because of globalization.

© Gail E. Cavanaugh 2011 All Rights Reserved

No part of this article may be reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of Gail E. Cavanaugh.