Thursday, October 13, 2011
Marketing Your Products on Facebook 2
Face Book provides many opportunities to market your products. In order to be successful, we have to take advantage of the opportunities that Facebook presents for us to market our products.
One way that we can market our products is by placing ads on pages such as these so that people have an opportunity to make a decision about purchasing the products. The message has to be given in a few sentences so as not to overwhelm the reader. There has to be enough information to pique their interest.
Before you place your ads, you should make sure that you have a website and a blog so that they can acquire more information about your product or service. Your website should contain information about your products, your services, and some information about yourself so that the visitor can make a decision on whether to purchase products or engage in services from you.
A good website attracts the prospects that you desire, it will be easy to navigate, and there will be enough information for the visitor to make a decision. When they click onto a link or a page of the website, the page must quickly change, otherwise the visitor my get frustrated with waiting and decide to visit another website. It is important to check your website periodically to make sure the pages are turning fast enough and that the links are not broken. If the link is broken, you will get an error message instead of the page you desire.
Depending on the target market you are attracting, it must relate to them in a way in which they like to be approached. For example, if you are trying to attract housewives, you must address the issues that housewives have when seeking products or services. If you are trying to attract teens or children, the pages have to be colorful, creative and contain themes to which they can relate. A little humor helps. There are several target markets and depending on the target market you are trying to approach, the website must be designed in such a way to attract them. I will talk more about target markets in a later discussion because of the complexity.
If you are attracting many target markets, each one has to be able to attract a variety of visitors. Many of the people in the different target markets are visual which means that the content that you place on the site has to be attractive to the eyes of the person who is visiting. The images have to be attractive and the videos must be engaging. When writing the content for the website, we must exercise wisdom in choosing the right words.
Finally, make sure that the site contains contact information to reach you in order to purchase the products or partake of the services. You can include your telephone number, fax number and e-mail address or you can provide a contact form for the visitor to request information from you through the e-mail. If the information is missing or difficult to find, you may lose an opportunity for a sale.