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Tuesday, December 11, 2012

Marketing with Videos

Videos are an awesome way to market your business as more people view videos than read blog posts and articles. Most people who use social media are visual and would be more likely to watch a video than read an article. If you are trying to promote your products and services, videos are a great tool to drive more traffic to your website. They can be anywhere from one to three minutes long. Choosing the content is the key to a successful video along with clear presentation skills. Because of the short length of the video,a business owner can create numerous videos which focus on different aspects of the business. The purpose of the video is not to disclose all of the details of your product or service, but to give enough information that would encourage your prospects to come to you for more information about the product or service. Here is a video that I created for my life insurance business: Notice that the video is short and leave the prospect thinking about the decision to engage the services of an independent agent or a cative agent. Once you have created the video, you can then begin to display it on the social marketing websites.

Monday, July 2, 2012

Utilizing Editing Services

Low quality content can severely impact your rankings on the search engines. Irrelevant content and duplicate content are two examples of low quality content. For a complete and thorough evaluation of your on-line content, contact Word Magicians/. Affordable editing services.

If you are a professional writer, quality content will help you attract more clients or your business. Today, ninety -seven pecent of consumers research products and services on the Internet before they make purchases at "brick and mortar" shops. Therefore, it is very inportant to include quality content on your website or blog to attract visitors. It is important to include enough information for the readers to make an informed decision to purchase. If they have a pleasant experience on your site, not only will they return, but they will refer their friends and family as well.

Professional writing will separate the company from the competition. Business writing has increased because of the many opportunities to reach more and more people who search the Internet for information on products and services. The reputaion of professional people who are very skilled in their work can suffer if the blogs, articles, and website content are poorly written or are riddled with errors.

One way of eliminating errors is to have one or two people read over the content before releasing the published work to the public. A friend or family member maay be willing to read the work before publication. This helps in some cases. However, a true professional will hire a professional editor to review their work before they release it to the Internet.

Many professionals hesitiate to hire professional editiors because of the expense, however, thee are affordable editors who will provide quality editing services.

Friday, March 23, 2012

Gail Cavanaugh's Business Solutions Offers Marketing Webinar - December 18, 2013


In response to the number of distressed businesses and lack of knowledge of marketing the business, Gail Cavanaugh is offering weekly Marketing Webinars to help business owners be more aware of the marketing tools which are available.

One of the reasons why businesses fail is that business owners fail to do enough sales and marketing to attract customers. This results in no cash flow for the business. These webinars will review the many marketing tools in detail enabling business owners to make the proper decisions in marketing their business.

If interested please, please sign up for the first webinar which begins on December 18, 20123 at 7:00 pm here.