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Tuesday, December 11, 2012

Marketing with Videos

Videos are an awesome way to market your business as more people view videos than read blog posts and articles. Most people who use social media are visual and would be more likely to watch a video than read an article. If you are trying to promote your products and services, videos are a great tool to drive more traffic to your website. They can be anywhere from one to three minutes long. Choosing the content is the key to a successful video along with clear presentation skills. Because of the short length of the video,a business owner can create numerous videos which focus on different aspects of the business. The purpose of the video is not to disclose all of the details of your product or service, but to give enough information that would encourage your prospects to come to you for more information about the product or service. Here is a video that I created for my life insurance business: Notice that the video is short and leave the prospect thinking about the decision to engage the services of an independent agent or a cative agent. Once you have created the video, you can then begin to display it on the social marketing websites.