Well, I have been working the newsletters and am happy to report that no one has asked me to take their name off of my list. I send a new newsletter about once per month. I have had two appointments with the people, so far out of 529 contacts. I have had numerous conversations with people who have become my warm market. At this point, I see no reason to discontinue sending letters. Many have a raised awareness now of why they need to purchase life insurance on themselves and their family members.
In time, I will win more customers. What I like about the e-mail list is that it is private and none of my competitors can access it. This makes it easier for me to make a sale with the people on the list. I can invite them to seminars and they do not have to be in a quandary as to why I invited them or who I am. I add names as I meet more people.
In conclusion, marketing through an e-mail list is a great way to target customers and to create a warm market list from a cold market.