Many musicians and voice trainers who have spent many years developing their talent, lack the knowledge and skill necessary to effectively market their businesses. They, like other business owners, may have secured a location for their business, put up a sign, and wondered why they are not getting enough students to enroll into classes to keep the business up and running. It would be a great misfortune for a musician or singer to spend years developing a talent and not know ow to attract customers. Mian Kudera once said, “Business has only two functions – marketing and innovation.” One may excel in innovation, but innovation needs a means to reach the people who will benefit by it.
The problem is that they neglected to engage in marketing the business to ensure that consumers know their business because they have seen it in print or heard others talking about it. This awareness requires time well spent in marketing the business. Marketing is a full-time job. The best time to develop a marketing strategy is while the entrepreneur is giving birth to the new business. Peter Drucker has remarked that, “Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions: marketing and innovation.”
I am in the process of locating more students for my music school and one class that I am offering is a Music Marketplace Training Center where musicians and other music professionals can learn how to attract students and other music consumers to their businesses. The class will be offered on-line and then at my music school. Here is a link to the site for more information.
Music is very important to the well-being of society. Despite the fact that when budgets are cut at the schools, the arts and music programs are eliminated first, music, in particular , will help students to perform better on standardized tests, do better in math, and develop critical thinking skills.
conclusions, I invite musicians and singers to visit my website and use the contact form to enroll in the class or to ask questions.