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Monday, March 30, 2015

Using Instagram for the Business

If you are already using Instagram, then you may have come to a realization that the photos you post there have to be exceptional in order for you to have a following. 
If you are posting photos to gain followers for your business, the photos have to have some relevance to your business, such as people using your products or visiting your storefront. 

A good way to gain followers is determine who your target market is and to add hashtags to your photos that will attract your target market.  When they discover your photos, the best way to approach them is to compliment them on their photos or to make a statement about their photo.  If your photo is interesting, then they will invite their friends and followers to view your photos.

This same strategy can be used on Facebook or any other social media where business owners share photos.  There are many companies which claim they can bring you more followers, but it is best to be apprehensive about this.  They may bring more followers, but they may not be the followers you need for the business. 

As with any content used for finding more followers, one would have to consistently use Instagram in order for it to be effective.

Wednesday, March 4, 2015

Overcoming the Changes in Facebook Marketing

As we all know, Facebook has enacted some changes in fan page marketing in that there will be no more organic reach for your postings.  This means you will now have to spend money on Facebook ads or find some other way of reaching out to your market on Facebook.  Here are some ways to overcome the change in Facebook marketing rules:

Now it is going to be more important to engage your network in conversations so as to gain their cooperation in sharing your posts.  If you are in the habit of engaging with your network on a regular basis, then you will have no problem in gaining their cooperation.  Those who are not are going to have to learn to reach out to the people we come in contact with in our network.  Here are some ideas:

1.         Do more tagging in your postings.  When you post an interesting article or need to get the word out on a particular subject, you can tag people in your network.  In this way, the posting goes into the network of those who are tagged, enabling you to reach out to more people.

2.         Go to the people in your network with the largest followers and solicit their help in promoting your brand.  Ask them to share your posts.

3.       .   Encourage more people to share your posts by engaging them in conversations so that they have more of an incentive to share.  You can comment on their posts, provide them with a solution to a problem, or just be thoughtful at critical times in their lives.    The Bible says:  “rejoice with them who rejoice and weep with them who weep.”  Romans 12:15.

4.          Be responsive to your customers.  Studies show that those customers who have a positive experience will share their experiences with others.  This will help you gain more followers and ultimately more customers.
5.         It is also a good idea to explore other markets and social media platforms for your business.  There may be other markets which can deliver more success to you.  We will have to do more planning to achieve the results we are seeking.

Tuesday, March 3, 2015

Diversify Your Market

Due to a change in algorithms on Google (Panda) it is a good idea not to rely solely on Google for marketing your products and services. This change has been known to put some big name companies out of business. It is caused by Google posting advertisements in the side bar when people search for your products and services. These postings are apparently causing people not to look any further than these ads. Also, Google is promoting its own products. If you have not done so already, it would be a good idea to submit your websites to other search engines, such as Yahoo, and Bing. Compare your listings on these sites to see how much visibility you have.

Just like you diversify your money when you invest money, we should be diversifying our marketing practices to get the best possible results.  Some prospects prefer certain search engines or media when con ducting research on the Internet.  Therefore, we should conduct research to determine the best place to locate our target markets.  If we know who is most likely to purchase our products and services, and where they go to research or buy products, then we can position ourselves to be there when they are looking.

The market does change, and therefore, we need to change with it.  This is why we become involved in social networks, blogs, forums, groups, and various search engines.